Customer service.... the cornerstone of ALL industries!
Well, I sit here to write this as just yesterday I had a long chat with a rep in the model car business about how the industry was at this moment in time, if other shops were selling a lot, what was the general feeling in the industy..... you know the chat. Strange times for sure... with the preceived 'credit crunch' the country is talking about, and the current cost of living.... is it any surprise that many people are hanging onto their money... or are they?
I have often said that its not just price, but also service that wins the day in this industry.... model cars are in fact not just as simple as an Xbox or a Playstation. Often the engines need tuning, and to begin with the customer is faced with a steep learning curve to get their pride and joy up and running.
Quite often (in fact I have just had a customer in that promted me to put pixel to paper, so to speak) I get customers in that have bought a car from elsewhere and are surprised when the selling shop does not want to know once the car has been sold. I have just spent all morning tuning engines for customers, and we do this free of charge. It's more important to me to have a customer with a well running engine, that i know will stay in the hobby and get a lot of satisfaction from their car!!! At the end of the day I think everyone who works in this industry has to remember that for a customer to buy a model car, be it £50 or £500+ pounds from a shop means that they are putting their trust in both the product and also US!! The shop!! And to be honest, I enjoy talking to the customer and finding out about how there car has been running..
So, hows things been??
This month so far myself and Rob have been very busy both in the shop and also online.... http://www.benracing.co.uk/. The HPI Savage XL has been selling well but since the New Traxxas T-Maxx 3.3 has landed.... well we have not been able to get enough of these!!!!
Right, im off to natter to customers as the shop front is full, speak laters!!
Ben

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